This tip sheet is a practical one-page guide designed to help public health organizations and advocates plan and use social media effectively. It covers key aspects such as setting goals, understanding audiences, creating engaging content, selecting the right platforms, and measuring impact to enhance outreach and engagement.
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Community Assessment and Engagement
Community assessment is a systematic process by which a community’s health status and related factors are examined; it is used to identify problems and assets in a community. Through community engagement, stakeholders work together to address health-related issues and promote well-being with the goal of improving health outcomes. These two processes work hand-in-hand to facilitate health improvements. COVID-19 has changed the assessment landscape in many ways–introducing new challenges for engagement, upending pre-pandemic implementation plans, and necessitating new and updated data to understand emerging health impacts and needs.