Lessons From Journalists on Building Trust With Local Communities During Crises

This article offers community organizations a novel perspective from the field of journalism on how to build trust with partner communities, focusing on three actions: careful selection of information partners, conversational communication techniques, and openness about data sources.

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Building Trust

Building trust in COVID-19 vaccination and other public health interventions is fundamental to the work of public health and efforts to end the COVID-19 pandemic. We can build trust by combating misinformation, supporting trusted messengers and networks, improving our trustworthiness, and deepening relationships that engender trust over time. Building trust between public health and communities facilitates acceptance of public health interventions and can cultivate an equitable COVID-19 response now and conditions for well-being in the future.

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Health Care

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