The New York Vaccine Literacy Campaign was launched in May 2021 and developed by CONVINCE USA and a team of faculty and staff at CUNY SPH. This 18-month vaccine education and engagement project is made possible with support from the New York Community Trust, the Altman Foundation, and New York State Health Foundation. The Campaign aims to lighten the load of community and direct service organizations by increasing community-level access to vaccine education and information through tailored webinars, education modules, training, and other capacity-building resources. Data tracking and resource navigation will be provided via a dashboard adapted to respond to the needs identified by community partners. The Campaign is engaged in NYC’s five boroughs, Long Island, and Westchester and Rockland counties.

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