NRHA has developed a grassroots initiative to help rural health stakeholders build vaccine confidence at the local level:

  • Rural hospital CEOs will champion the initiative, inviting local business, nonprofit, and faith leaders to partner in a community effort to help ensure everyone has access to real facts about the COVID-19 vaccine.
  • While hospital CEOs will share this campaign with anyone involved in marketing, the key to success is C-suite involvement, including serving as community champions.
  • To maximize the effectiveness of this effort, it is important to utilize the toolkit to provide ongoing communications now through 2022.