This guide was created to support public health communicators in creating messaging to advance health literacy, build trust in your organization as a source of information, and promote overall community health. In this guide, you’ll find plain language principles, simple techniques that can make your communications more accessible, and resources to learn more about plain language to help build your communications skills.
Building trust in COVID-19 vaccination and other public health interventions is fundamental to the work of public health and efforts to end the COVID-19 pandemic. We can build trust by combating misinformation, supporting trusted messengers and networks, improving our trustworthiness, and deepening relationships that engender trust over time. Building trust between public health and communities facilitates acceptance of public health interventions and can cultivate an equitable COVID-19 response now and conditions for well-being in the future.