This resource from the American Public Health Association is a practical guide that helps organizations planning and carrying out social justice work develop strategic, inclusive communications. It covers audience profiling, messaging, storytelling, media engagement, and ethical practices to amplify equity-centered narratives and motivate action.
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Community Assessment and Engagement
Community assessment is a systematic process by which a community’s health status and related factors are examined; it is used to identify problems and assets in a community. Through community engagement, stakeholders work together to address health-related issues and promote well-being with the goal of improving health outcomes. These two processes work hand-in-hand to facilitate health improvements. COVID-19 has changed the assessment landscape in many ways–introducing new challenges for engagement, upending pre-pandemic implementation plans, and necessitating new and updated data to understand emerging health impacts and needs.