This audio piece covers public health, and how they talk to us, the public. What gets people’s attention and cooperation? What creates resentment and rebellion? Do public health officials have an obligation to be totally transparent — or to do whatever it takes to keep the public safe?
Building trust in COVID-19 vaccination and other public health interventions is fundamental to the work of public health and efforts to end the COVID-19 pandemic. We can build trust by combating misinformation, supporting trusted messengers and networks, improving our trustworthiness, and deepening relationships that engender trust over time. Building trust between public health and communities facilitates acceptance of public health interventions and can cultivate an equitable COVID-19 response now and conditions for well-being in the future.