From Concern to Confidence: How Physicians Can Build Trust in COVID-19 Vaccines

This document is intended to help physicians build trust in COVID-19 vaccines. It provides six actionable items, examine of effective messaging, sample language, advice on how to talk to patients, and other resources to help improve vaccine acceptance.

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Vaccination is one of public health’s most successful tools for preventing and controlling the spread of infectious diseases and, increasingly, cancers and chronic diseases too. Immunization is an effective and cost-efficient strategy that prevents sickness and death in all age groups and saves billions of dollars each year. The COVID-19 epidemic and recent outbreaks of measles and other preventable infectious diseases underscore the importance of vaccines and sustaining high vaccination rates. Work is needed to ensure that people of all ages receive a complete series of the vaccines they need.

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