The COVID-19 Vaccine Education Initiative has brought together a diverse advisory group to support the vaccination campaign and to ensure that vaccine messaging is not only informed by the best science, but by representatives of historically marginalized communities to make sure the messages will resonate. This is a multi-faceted, research-driven effort with a number of distinct campaigns designed to reach different audiences, including – importantly – communities of color who have been disproportionately affected by COVID-19.
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